“He's selling something really vague”

A client once introduced me to his son and said:

“This is Grad. He sells something really vague. He doesn’t even know in advance if it’s going to work.”

And honestly? He was partly right.

Creativity can seem vague. But what I do isn’t random.

It’s not a gamble, not art. It’s a craft.

Built on insight, experience and techniques that we know work in practice.

Because people are very predictable.

I don’t use creativity to make things prettier,

but to make businesses clearer and more relevant.

To help customers understand faster why they should choose you.

No tricks. No fluff.

Just creativity translated into communication that convinces.

In the coming period I’ll share what I use

to help your customers find you, choose you, and remember you.

Hello Wow sells creativity.

Because the right words and images make your business distinctive, recognisable and credible.