From garage to 360 square meters of Wilskracht
CrossFit has global rules. In Oss, Wilskracht turned them into personality. In just six months it grew from a garage to 360 m². By showing the trainers’ own approach, the box became more than a gym.
Crossfit Wilskracht
Nona and Gert-Jan are experienced CrossFit trainers. Their coaching style is personal, accessible, and focused on both physical and mental growth.
How do you stand out in a system built to be the same?
CrossFit follows strict rules and was already present in Oss. The challenge: how do you create a box that stays within the format yet radiates the energy and mindset of its founders?
Same program. Different experience.
We captured their coaching style in core values and translated them into a raw, outspoken identity. Colors, typography, and interior design carried the same energy. Campaigns in the city and online built buzz before opening. Everything felt personal and authentic.
A brand people want to join
Before the doors opened, forty people had already signed up. Within six months, that number grew to over a hundred members. The atmosphere, communication, and space all reflect their energy. You don’t just enter a gym—you enter Wilskracht.
A brand people want to join
Before the doors opened, forty people had already signed up. Within six months, that number grew to over a hundred members. The atmosphere, communication, and space all reflect their energy. You don’t just enter a gym—you enter Wilskracht.
