The power of repetition

People don't think about your business all day. (Maybe about you personally. I wouldn't know.)

They're thinking about the 11 emails they still need to get through, the kid who has soccer at half four, what's for dinner tonight, and which groceries they still need to pick up.

Your customers just need to remember you when they need you. That's why you keep repeating.

I don't mean being annoyingly omnipresent. I mean always having one clear, distinctive story.

They say a kid needs to taste something ten times before they trust it and actually like it. Brands work the same way. You only get one shot at a first impression — but you might need to tell the same story ten times before it sticks.

Here's the thing: by the time you're sick of your message, your customer is just starting to remember it.

Do your customers see the same story everywhere?