The power of repetition

People don’t think about your company all day. They’re thinking about the eleven emails they still have to reply to, the kid who’s got football practice at half past four, what’s for dinner and whether they’ve got the ingredients for it.

Your job isn’t to win their love. It’s to be remembered when they need you.

That’s why you keep repeating yourself. Not by being annoyingly everywhere, but by always telling one clear story.

They say a child has to taste something ten times before they trust it and start to like it. It’s the same with brands.

Remember: by the time you’re tired of your message, your customer is just starting to remember it.

Do your customers see the same story everywhere?