Klaar voor het nieuwe seizoen
Domini Ice Cream expanded with new brands and a promotion for their retailers. Hello Wow turned that new direction into a website that attracts, organizes, and activates. From product showcase to full ordering system.
Domini Ice Cream
Domini Ice Cream supplies hospitality businesses and retailers with well-known ice cream brands. Think Oreo, KitKat, Milka, Lotus, and the new premium brand Nuii. Part of BlueGreen Frozen Food.
A lot to say. One clear story.
Domini had a lot going on. New brands joining the range, including Nuii launching in the Netherlands for the first time. A freezer promotion letting retailers build a complete ice cream menu with a free freezer and point-of-sale materials. And a shift in positioning: no longer Domini as the lead brand, but Domini alongside the household names customers already know. All of this needed to land on one website, just before Horecava.
Brands up front. Promotion at the core.
We rebuilt the site from the ground up. The well-known ice cream brands took center stage in a colorful overview. The freezer promotion became the heart of the site: a full ordering system built in Webflow, letting retailers select and order their range directly. No unnecessary complexity, but room to grow. The visual style connects to the work Studio Lauda created for Horecava, where Domini introduced its new direction.
Live before Horecava. Orders from day one.
The website launched just before the trade show and has been doing exactly what it should: bringing in new retail partners. Orders started coming in immediately. Retailers can see at a glance which brands they can stock and step into the freezer promotion with ease. The site scales with the season.
Live before Horecava. Orders from day one.
The website launched just before the trade show and has been doing exactly what it should: bringing in new retail partners. Orders started coming in immediately. Retailers can see at a glance which brands they can stock and step into the freezer promotion with ease. The site scales with the season.