Do you really know your customer?

Thought experiment: Imagine you only have one customer. One person your entire revenue depends on. What would you really need to know about them?

Probably not the usual stuff. Age, industry, region, company size. Useful for targeting ads, maybe. But do they actually help you understand them?

You'd want to know what's keeping them up at night. What they're trying to accomplish. How they feel when it works out. And what it costs them when it doesn't.

Because people don't buy products. They buy what those products give them. Peace of mind. Clarity. Certainty. That's what you build your message around.

That's the difference between: "We sell accounting software." and: "We make sure you never lose sleep over your tax returns again."

The first sentence says what you do. The second says what your customer wins.

What is your customer trying to achieve? And does your business actually help them get there?