Lost in the Certificate of Conduct jungle

Requesting a Certificate of Conduct should be simple, but the market is full of misleading offers. We turned verklaringomtrentgedrag.nl into a service that feels trustworthy and works without hassle. Clear, honest, and accessible—so you know exactly where you stand.

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The client

Despicably Good Corporation

DGC.agency develops SaaS solutions that simplify complex processes. One of their products is verklaringomtrentgedrag.nl: a service that makes requesting a Certificate of Conduct faster, clearer, and affordable, directly from Justis.

The question

Winning trust in a market that has lost it

Competitors charged excessive fees or made the process unnecessarily complex. Between shady providers and an opaque government site, users had no safe option. The question: how do you create a service that feels instantly reliable and accessible?

The approach

Be the teacher’s pet

We chose radical transparency: a straightforward name, plain explanations, and clear pricing. The identity uses friendly colors and step-by-step visuals. For individuals, we added a recognizable character to guide them through the process. A bureaucratic task suddenly felt human.

Results

A clear alternative people can rely on

The service gained a fresh identity and became visible to both individuals and organizations. Even as the government simplified its own process, this platform proved valuable in the transition: clear, honest, and free of hidden catches.

Resultaat

A clear alternative people can rely on

The service gained a fresh identity and became visible to both individuals and organizations. Even as the government simplified its own process, this platform proved valuable in the transition: clear, honest, and free of hidden catches.

Cases